👋 Kia ora, I'm Callum

I design services that
actually work for people

Service Designer based in Wellington. I spend most of my time mapping out how things work, talking to people, and trying to make services less frustrating.

See some work Say hi

Case Studies

Some projects I've been involved with recently

Service Design CX User Research

Backseat

Transport feedback app for Wellington commuters to share what's happening on buses and trains in real-time.

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UX Design Prototyping

The Wall

Community platform experiment focused on simple interactions and clear communication.

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Service Design Student Experience

Enhancing the Student Digital Experience

Redesigning digital services to better support students throughout their university journey.

View project →

Experience & Skills

What I've been up to and what I work with

Experience

Service Designer

2023 – Present

Te Herenga Waka—Victoria University of Wellington

Working with organizations to map services, understand customer journeys, and design better experiences. Mix of public and private sector work.

Customer Experience (CX) Designer

2022 – 2023

2degrees

Digital product design, user research, prototyping, and testing. Worked across web and mobile projects.

Skills & Tools

Methods

Service Blueprinting Journey Mapping User Interviews Workshops Prototyping Usability Testing

Tools

Figma Miro Adobe CC FigJam

Other

HTML/CSS Basic JavaScript Presentation Design

What I Actually Do

Day-to-day stuff

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Service mapping

Drawing out how services currently work and where the problems are

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Talking to people

Interviews, workshops, testing things with actual users

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Journey mapping

Understanding how customers experience services from start to finish

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Prototyping & testing

Making quick versions of ideas to see if they actually work

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Working with teams

Helping teams understand their users and make better decisions

A bit about me

Service Designer working across CX and UX

Currently based in Wellington, working on service design and customer experience projects. Most of my day involves mapping services, interviewing people, running workshops, and trying to help teams make things less complicated.

I have ADHD, which means my brain works a bit differently. Good days: I spot patterns others miss and hyperfocus on solving problems. Challenging days: I need to work in ways that actually suit how my brain operates. It's part of who I am.

I think the best work happens when you actually listen to people, stay curious about why things are the way they are, and don't pretend to have all the answers upfront.

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Based in Wellington

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Service Design & CX

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Available for projects